
Inner‑led strategy for founders and leaders
You lead best when your clarity becomes aligned decisions, coherent structure, and a direction your team can follow.
Leadership begins within
I partner with entrepreneurs who know that meaningful growth starts with the person leading — with clarity, maturity and alignment at the core.My work connects inner clarity with outer structure, turning personal insight into coherent decisions, roles and direction your organisation can build on.

Founder Clarity
I help you reveal the patterns and assumptions shaping how you lead and make decisions. This inner clarity becomes the foundation for aligned choices, strategic focus and the kind of leadership that supports sustainable growth.
Leadership Direction
I support you in taking the next step — the one that asks for maturity, responsibility and coherence. For founders who feel the shift within and are ready to turn inner clarity into organisational direction, team alignment and meaningful movement.

Meet the founder of Shifted
I’m Alexandra.
I guide founders and leaders who know their next step begins within.Since 2020, I’ve been supporting entrepreneurs through transition, reorientation and the deeper identity shifts that come with building and leading organisations. My work integrates systemic coaching with strategic reflection — grounded in real experience in leadership, team building and navigating high‑responsibility environments.After years of walking with people in demanding phases — and through my own turning point — I’ve learned that clear strategy starts with inner clarity. Growth becomes sustainable when our decisions are aligned, grounded and honest.I stand for leadership that is conscious, grounded and human. My role is to offer sharp thinking, deep listening and the ability to hold complexity with calm. Together, we create the clarity and coherence required for your next stage — within yourself and within your organisation.
Reconnect to what matters
A dedicated, high‑clarity container for founders and leaders who want to step out of operational noise and realign their direction from a deeper place.This process blends structured reflection, systemic coaching and strategic guidance. We clarify what truly matters, identify the shifts that need to happen and translate inner clarity into concrete decisions, priorities and next steps.The work creates a grounded sense of direction, renewed focus and a strategy that is honest, sustainable and aligned with who you are becoming as a leader.Available as a multi‑week process or as a concentrated private intensive.
Clarity becomes structure
This is where inner clarity takes shape in the reality of your business.We take the insights you’ve gained and translate them into organisational structure, team alignment and practical implementation. Together, we refine roles, decision pathways, priorities and communication — so your organisation reflects the direction you’re actually moving toward.This work supports you in leading change with maturity, coherence and calm — and ensures your team can follow with clarity, not confusion.Available as founder‑focused sessions or as facilitated work with your leadership team.
My vision
SHIFTED stands for a future shaped by self‑aware founders — leaders who make decisions from depth, clarity and alignment.When leaders grow from within, the way they build, decide and relate changes — and businesses become more intentional, more coherent and more human.I believe organisations can become spaces where clarity, maturity and responsibility shape impact — and where success is defined not only by scale, but by the depth and integrity with which it is created.

Ready to start your shift?
Let’s clarify where you are, where you’re heading, and what needs to align to get you there. One conversation to determine whether this approach supports your next stage.
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ImprintAB-Education UG (haftungsbeschränkt)
Schirmerstrasse 71
40211 Duesseldorf
GermanyRepresented by:
Managing Director: Alexandra BöhmerContact Information:
Phone: +49 151 2345 0408
Email: [email protected]Register Entry:
Entry in the commercial register.
Registration Number: HRB 108020 Amtsgericht DuesseldorfVAT ID:
VAT Identification Number according to §27 a Umsatzsteuergesetz (German VAT Law): DE369228183Disclaimer:
The content of our website has been created with the utmost care. However, we cannot guarantee the contents' accuracy, completeness, or topicality. According to statutory provisions, we are furthermore responsible for our own content on this website. In this context, please note that we are not obliged to monitor the transmitted or saved information of third parties or investigate circumstances pointing to illegal activity.Our obligations to remove or block the use of information under generally applicable laws remain unaffected by this as per §§ 8 to 10 of the Telemedia Act (TMG).Liability for Links:
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Privacy PolicyAB-Education UG
Schirmerstrasse 71
40211 Duesseldorf
GermanyAt AB-Education UG, your privacy is a top priority. This Privacy Policy explains how we collect, use, and protect your personal data when you interact with our website. Please read this carefully to understand our practices regarding your personal information.1. Data Controller
The data controller responsible for your personal data is AB-Education UG, located at Schirmerstrasse 71, 40211 Duesseldorf.2. Data Collection
When you visit our website, we may collect personal data that you provide to us, including:
- Name
- Email addressThis information is collected when you fill out the contact form on our website.3. Purpose of Data Processing
The personal data you provide through the contact form will be used for the following purposes:
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We process your personal data based on your consent, which is given when you fill out and submit the contact form on our website (Art. 6(1)(a) GDPR).5. Data Sharing and Third-Party Services
Our website is built and hosted using Carrd.co. Your personal data may be processed by Carrd.co in accordance with their Privacy Policy. However, we do not share, sell, or otherwise distribute your personal data to any third parties unless required by law.6. Data Retention
We will retain your personal data for as long as necessary to fulfill the purposes outlined in this policy or as required by law. You may request the deletion of your data at any time by contacting us.7. Your Rights
Under the General Data Protection Regulation (GDPR), you have the following rights concerning your personal data:
- Right to access
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- Right to erasure (right to be forgotten)
- Right to restriction of processing
- Right to data portability
- Right to object to processingIf you wish to exercise any of these rights, please contact us at the address or email provided below.8. Security Measures
We take appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.9. Contact Information
If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at:AB-Education UG
Schirmerstrasse 71,
40211 Duesseldorf
Email: [email protected]10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you via email or through our website.